Joycasino – Why casino-related SEO needs more knowledge and skill
New online casinos are rising frequently up on the market and every online casino company is competing for new and more business opportunities. There are hundreds of affiliate and review sites trying to earn their fair share. We have been collaborating and consulting with our Japanese client Joycasino also known as ジョイカジノ and can see the rapid growth in the online casino market and experienced as well the difficulties of SEO within the iGaming industry. Due to the highly competitive industry in which everyone is competing with each other and due to the fact that casino-related sites are requiring a very specific and detailed SEO.
In this guide, we will shed light on some of the reasons why online casinos are struggling when it comes to high-quality SEO.
Backlinks
What are backlinks? In simple terms, A backlink is simply a link from one website to another. If you have your own Site A, then your goal is to get links on Site B, Site C, and so forth. That way, Google notes, “If all these relevant sites are linking to Site A, it must be good, and we can rank it higher”. it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).
How Do Backlinks Work?
Backlinks play an important role in search engine algorithms, SEO, and your overall strategy for growing your website.
The easiest way to think of backlinks would be conversations among websites.
For example, our client’s website Joycasino / ジョイカジノ is an affiliate website specialized in the online casino, and the webmaster writes a very interesting article about sports betting online casino slots, and table game strategies. Another blogger, Hikaru, links to Joycasino’s article when sharing her perspective. Since she writes about the topic on her well-known online slots site, this creates a backlink to Joycasino’s / ジョイカジノ post. This, in conclusion, increases the online slot’s authority and Joycasino’s article also gets a valuable backlink from a reputable site.
However, Google devalues all gambling content and due to this one needs to work even harder to get higher positions/rankings.
This causes a couple of issues. On the one hand, no webmaster is going to organically link to content that will cause their rankings to drop. Secondly, when acquiring guest posts and backlinks, an SEO- expert does not have the luxury of choice. They either must pay a lot more for sponsored content or focus on lower-quality sites.
A good SEO marketer will know the tricks of the trade, however, this is why it’s important to find the best solution and hire someone experienced within the specific casino niche.
Regulatory issues
The vast majority of webmasters hire low-cost writers to complete their on-site content. This content is designed to improve Google rankings, therefore they couldn’t care less if it’s low quality. Online casinos have also been known to use this tactic, much to their detriment.
The problem is, not only is Google very adept at deciphering what is good content and what is simply regurgitated nonsense, but there are also some regulatory issues to consider.
A random freelancer may not think twice about calling a casino “the best”, making derogatory comments about a competitor, or pushing readers to gamble more money, but if that casino operates within the MGA/SGA Licence (Malta/ Sweden) and that content makes it on their website, it could result in a substantial fine or ban as it goes amongst other things against the responsible gambling regulations. Furthermore, can it lead to bad press and a bad reputation.
The average freelance writer is not accustomed to the strict and sometimes strange rules imposed by regulators and this can create a nightmare scenario when compiling SEO plans.
The iGaming industry is getting tougher
The Keywords “online casino” returns over 1 billion results on Google. If we look at one of the sector’s biggest review sites, there are close to 1,500 casinos listed, and they only focus on the crème de la crème.
This is a saturated industry and as a result, it can be very difficult for a new casino to get noticed. Not only are new casinos going up against thousands of established brands, all competing for the same niche keywords, but they are also facing up against some of the richest companies in the world.
Conclusion: Good SEO is still available
Despite all of the issues outlined above, good SEO still exists, and it can still get you good results in ranking as well as in being noticed in the market.
Our focus on high quality ensures that our clients can rely on us to become part of the top 10% in the market. This will be reached with a little time and a little more effort to help them become one of the highest-ranked casinos online.
About Us
Closet.eu is a company that brings organizations to the Internet. We also aim to provide more opportunities for companies to grow exponentially. So many prospective star entrepreneurs are giving up in hoping for financial abundance because of the struggle that is exposed. Search engine optimization (SEO) does indeed help companies to get noticed, but it takes a few months for those benefits to take root. Closet.eu would be the bridge that entrepreneurs need to survive and thrive in the world of SEO.
If you want to grab the chance and become as well part of this amazing world contact us and we will create a strategy also for your specific needs. Please feel free to reach out to Joycasino / ジョイカジノ for referrals.